Noumenon has been founded in 2016 by AMFI alumna Dena Simaite, with the idea to combine ethics with aesthetics.
Inspired by the Noumenal world of the philosopher Kant, Dena’s vision is to create cruelty-free fashion which is ethically produced yet sophisticated. The timeless garments are composed for the conscious woman who wants to feel beautiful and comfortable, from the inside and out.
Dena believes that fashion is more beautiful when created ethically and cruelty-free. The Noumenon collection exists of linen, organic cotton, cupro and Tencel (recycled wood pulp), but she also works with innovative recycled fabrics and gives surplus fabrics a new life.
Every fabric and garment finds its origin in Europe, to reduce as much CO2 as possible. Furthermore, the ink used for the prints are environmentally friendly. Also, the brand-labels are made from recycled cotton and the tags are made of recycled paper.
With Noumenon Dena hopes to the change the world in a positive way. Her motto is: ‘Change the world, and look amazing while you do it.’