Circular by design. Curated for conscious living.

A curated edit of sustainable brands and carefully selected second-life pieces — brought together in one ecosystem.

A different way to shop

Sustainable first

We select brands that prioritize responsible materials, ethical production, and long-term design.

Secondlife Matters

Pre-loved pieces are re-sold with us. We extend the product life, reduce waste and you earn.

Circular by Design

Every purchase supports a model that keeps value moving instead of ending in landfill. The products are designed with reusable materials and reselling value.

Explore the HELS1NK1 world

Discover More Discover More

Beyond the product

Every item we offer is part of a broader effort to rethink how retail functions - keeping products, materials, and value in circulation longer.

🌱 Extended product life

Second-life pieces re-enter use instead of becoming waste — one of the most effective ways to reduce fashion’s environmental footprint

🌍 Responsible brand selection

We work with brands that prioritize material responsibility, ethical production, and long-term design over fast turnover.

🔁 Circular thinking

Our model connects new and pre-owned products within one ecosystem, helping value move instead of being discarded.

🌿 Environmental contribution

Each order contributes to environmental initiatives such as tree planting, plastic waste collection, and carbon reduction projects as part of our ongoing commitment to responsible retail.

Secondlife — curated pre-owned pieces

Secondlife is our selection of pre-owned fashion chosen for quality, timeless design, and enduring style. Each piece has been carefully inspected and brought back into circulation so value stays in movement, not landfill.