The media is filled with negative stories about the fashion industry—extreme consumption, water pollution, soil contamination, childhood hunger, and the violation of women's rights. The list goes on.
If we only focus on these reports, we might start believing that the only way to save the world is to stop consuming entirely. But before we reach that extreme, let's explore where consumption can actually have a positive impact.
One of the core values behind the creation of HELS1NK1 is respect for people. Everyone involved in the supply chain for HELS1NK1 products should earn a fair wage and have the right to organize, speak up, take sick leave, and enjoy legal breaks and holidays. These rights are essential—and the list goes on.
But what’s even more important is ensuring these rights are sustainable.
I'd like to highlight a few brands that are focused on bringing joy and well-being to people's lives by empowering them to take an active role in developing their communities.
A Beautiful Story
This brand was founded by Dutch entrepreneur Cathelijne Lania, who left her secure job at a multinational coffee company to pursue a new venture. She began her journey by visiting people’s homes, sharing the stories behind the artisans who craft the jewelry.
Each bracelet, necklace, ring, and pair of earrings is handmade using traditional techniques in Nepal. This not only helps preserve the country’s cultural heritage but also supports the development of the local community. Through their work with A Beautiful Story, many women have gained independence, empowerment, and the ability to provide financial support for their families. Every piece of A Beautiful Story jewelry is made to order.
Melawear
MELAWEAR produces fair and environmentally friendly products in India. The brand's name, "Paddle," means "working together" in Hindi, reflecting its collaborative ethos. As a registered German company, MELAWEAR complies with various regulations to ensure safe, high-quality products for consumers and fair working conditions for its manufacturers.
All products are created in ecological harmony with nature and are certified by Fair Trade, GOTS (Global Organic Textile Standard), and Grüner Knopf, ensuring toxin-free products and a clean, safe working environment for employees. MELAWEAR also promotes fair wages, offering 10% more than the local textile industry standard, helping to secure better financial stability and sustainable living conditions for all workers.
These two companies are great examples of how we can create positive impact by making beautiful, functional products. If we only focus on the end result and ignore the values behind it, nothing meaningful will come of it. However, when we measure success by incorporating social responsibility, we can change the world step by step.
The same applies when making purchasing decisions. If we chase after cheap prices and deals without thinking critically, we know that somewhere, someone is paying the price—whether it's workers or the environment.
While we may not be able to save the world overnight, we can certainly make a difference. And every change, no matter how small, starts with the choices we make.
