When you hear the term "sustainable fashion," you might picture dull, shapeless, or unappealing clothing with no sense of style. Thankfully, that image no longer reflects the current reality. Over the past five years, many new sustainable and ethical fashion brands have emerged, offering unique designs and an exceptional sense of style. We are now in an era where ethical fashion can be just as trendy and fashionable as traditional fashion.
These new brands are rooted in ethical values, with transparent and sustainable production processes. Thanks to social media, consumers can easily access and verify information about a brand's practices. What's particularly exciting about the rise of sustainable fashion is how it’s challenging the conventional fashion industry and rewriting the rules. Today, it’s not enough for clothing to just look good—it must also do good.
Recently, we were invited to attend the first-ever Sustainable Fashion Event hosted by Foundry Luxembourg, where we had the opportunity to showcase HELS1NK1’s collection. It was a dream come true for me, as I’ve always aspired to participate in something like this.
We spent time curating outfits, building the perfect playlist, and preparing for the runway show. The experience was incredible, and what made it even more special were the people I had the privilege to work with. Their energy, creativity, and shared passion for fashion and style, along with the amazing team spirit, made it an unforgettable experience.
Here are some of the outfits we showcased, proudly represented by HELS1NK1.
The wool blazer and trouser combination is a timeless office look that exudes both sophistication and sustainability. Tailored to perfection, the wool blazer provides structure and elegance, while the matching trousers offer a sleek, streamlined silhouette. This ensemble is not only stylish but also crafted from responsibly sourced wool, ensuring comfort and warmth throughout the day. Ideal for the modern professional, it combines ethical fashion with refined style, making it a perfect choice for any work environment.
This modern casual outfit features a matching Cupro shirt and trouser set that effortlessly combines style and comfort. The breathable and luxurious fabric drapes beautifully, making it perfect for any casual occasion. Layered over this ensemble is a long, cozy Alpaca knitted cardigan that adds warmth and a touch of elegance, ideal for transitional weather.
Completing the look is a natural wool beanie from Myssyfarmi, which not only keeps you warm but also showcases sustainable craftsmanship. The addition of a zero-waste waist bag offers practicality and eco-friendliness, making it the perfect accessory for on-the-go living. This outfit is a stylish yet responsible choice for those who value both fashion and sustainability.
The Cupro palazzo trousers from Cossac offer a flowy, elegant silhouette that is both chic and comfortable. Paired with luxurious Alpaca knitwear from Rhumaa, this outfit provides warmth and softness, making it ideal for cooler days.
Layering on top is a stylish wool coat from MyEinfûhleng, a young brand based in Luxembourg, which adds a contemporary edge to the ensemble while ensuring you stay cozy. Completing the look is an original wool beanie from Myssyfarmi, adding a touch of effortless style and warmth. This combination embodies a perfect blend of sophistication, comfort, and sustainable fashion.
This ensemble features an Italian wool coat from MyEinfûhleng, known for its luxurious fabric and tailored fit, offering both warmth and sophistication. Layered underneath is a vintage waistcoat that adds a unique, timeless charm, creating an interesting contrast with the modern coat.
To complete the look, a zero-waste waist bag provides a practical and eco-friendly touch. This stylish accessory not only keeps your essentials close at hand but also emphasizes your commitment to sustainability. Together, this outfit combines classic elegance with contemporary sensibility, perfect for any fashion-forward individual looking to make a statement.
This chic ensemble features an organic cotton jumpsuit paired with a luxurious bamboo silk top from PIC Style, perfectly embodying effortless Parisian elegance. The jumpsuit offers a flattering silhouette, making it a versatile choice for any occasion, while the soft bamboo silk top adds a touch of sophistication and comfort.
Together, they create a look that’s both stylish and eco-friendly, highlighting the brand's commitment to sustainable fashion. This outfit is perfect for those who appreciate the art of minimalist style with a modern twist, making it an ideal choice for a day out in the city or an evening gathering. We love this Parisian vibe!
This ethical blazer from Devi is a stunning piece crafted by Indian artisans using repurposed old saris. Each blazer tells a unique story, reflecting the vibrant colors and intricate patterns of traditional Indian textiles. The thoughtful design combines contemporary style with cultural heritage, making it a standout addition to any wardrobe.
By choosing this blazer, you not only embrace sustainable fashion but also support the artisans behind the creation, ensuring fair wages and preserving their craft. This piece is perfect for those looking to make a statement while staying true to their values of ethics and sustainability.
This super chic loose dress from Hálo features a stunning design by renowned Finnish artist Reidar Särestöniemi, which the brand has the exclusive rights to use. The dress beautifully showcases Särestöniemi's artistic style, combining comfort with a vibrant aesthetic that stands out.
Crafted with care, this dress is perfect for any occasion, whether you're heading to a casual brunch or a summer evening out. With its unique artistic flair and effortless silhouette, this piece is a must-have for those who appreciate fashion that merges art and wearability.
The same striking print featured on the loose dress is also used in a beautiful kimono from Hálo. This kimono showcases the vibrant design by renowned Finnish artist Reidar Särestöniemi, adding an elegant touch to any outfit.
Lightweight and versatile, the kimono can be easily layered over casual looks or used to elevate a more polished ensemble. Its unique artistic print makes it a statement piece, perfect for those who love to blend comfort with style while celebrating artistry in fashion. Whether worn as a stylish cover-up or a statement layer, this kimono is a fantastic addition to any wardrobe.
This elegant Italian wool ensemble from MyEinfûhleng is perfectly paired with an organic cotton shirt from Rhumaa, creating a sophisticated and sustainable look. The tailored wool pieces provide warmth and structure, ideal for both professional settings and stylish outings.
The organic cotton shirt adds a touch of softness and breathability, ensuring comfort throughout the day. This combination highlights a commitment to quality craftsmanship and eco-friendly materials, making it an excellent choice for the modern individual who values both style and sustainability. Perfect for transitioning from the office to evening events, this outfit effortlessly blends luxury with ethical fashion.
This little black Kaarna dress from Hálo features an intriguing Wood Park print that adds a unique twist to a classic silhouette. It beautifully illustrates how sustainable fashion can be both stylish and captivating.
So, is sustainable fashion boring? Absolutely not! In fact, it offers an array of interesting and attractive options for everyday wear. Designers like Hálo are proving that eco-friendly choices can be bold, creative, and far from mundane.
All the stunning images showcasing this dress were captured by the talented photographer Dominika Montonen-Koivisto, who brings the beauty of sustainable fashion to life through her lens.
